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Case Study Development Ecommerce Website Development UI/UX June 3, 2019

Frankie4 US

Project Brief

Frankie4 USA emerged as a remarkable success story, achieved through the strategic partnership with ENCYPHERS, a leading full-service digital experience agency, offering comprehensive commerce solutions. By leveraging a holistic suite of services, including eCommerce Strategy (Business, Functional, and Technical), Email Marketing, Marketing Strategy, Ongoing Website Management, Website Audit and Optimization Strategy, and Website UX Design and Development, Frankie4 USA experienced unprecedented growth and customer engagement in the competitive online retail landscape.

Frankie4 USA, a visionary in premium footwear, recognized the potential of the eCommerce realm in expanding their reach and catering to a wider customer base. However, to seize this opportunity, the brand required a comprehensive and results-driven approach that encompassed every aspect of their digital presence. Amidst this realization, Frankie4 USA partnered with ENCYPHERS.

Task

Shopify Store Design and Development

  • Strategy

    eCommerce Strategy (Business, Functional and Technical), Email Marketing, Marketing Strategy, Ongoing Website Management, Website Audit and Optimization Strategy,

  • Design

    Website UX Design and Development

  • Client

    Frankie4 US

  • Platform

    Shopify Plus

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Integrations

Frankie4 US optimized their e-commerce store by seamlessly integrating essential Shopify apps. By incorporating Klaviyo for personalized email marketing, yotpo for customer reviews, and Boost AI Search & Discovery for improved product search, Frankie4 USA enhanced customer engagement and satisfaction. The integration of Gorgias Live Chat & Helpdesk facilitated real-time customer support, ensuring a seamless shopping experience.
Additionally, Loop Returns & Exchanges streamlined the return process, boosting customer trust and loyalty. Rise.ai: Gift Cards & Loyalty further enhanced customer retention, while Hotjar provided valuable insights into user behavior for continuous improvement. With the Power BI Connector, Frankie4 USA gained valuable analytics for data-driven decision-making. The efficient app integration resulted in heightened e-commerce operations, empowering Frankie4 USA to deliver exceptional service and value to their customers.

Challanges

Challenge #001

Frankie4 USA's Email Marketing and Marketing Strategy Challenges

Frankie4 USA faced challenges in their Email Marketing and Marketing Strategy. Low engagement and customer retention hindered their Email Marketing efforts, while a lack of clear direction impacted their Marketing Strategy's effectiveness. Encyphers provided tailored solutions, implementing personalized Email Marketing campaigns and a focused Marketing Strategy to improve customer engagement and achieve business objectives. These strategic solutions led to increased customer engagement and improved outcomes for Frankie4 USA.

Challanges

Challenge #002

Frankie4 USA's Website Design Challenges

Frankie4 USA encountered challenges in Ongoing Website Management, Website Audit and Optimization Strategy, and Website UX Design and Development. Efficiently managing the website with timely updates and maintenance, addressing performance issues through audits, and crafting an engaging and user-friendly UX were the key hurdles. Encyphers provided tailored solutions, streamlining website management, conducting meticulous audits, and designing captivating UX experiences. These solutions revitalized Frankie4 USA's digital presence, enhancing user experience and overall performance.

SOLUTION

To address the challenges faced by Frankie4 USA in their Email Marketing and Marketing Strategy, Encyphers implemented strategic and personalized solutions. For Email Marketing, tailored campaigns were introduced to enhance customer engagement and retention, leveraging data-driven insights. In parallel, a focused Marketing Strategy was devised, targeting the right audience and aligning with Frankie4 USA's business goals. These customized solutions led to improved customer engagement and achieved business objectives, ultimately driving success for Frankie4 USA in the competitive digital landscape.

SOLUTION

To overcome the challenges faced by Frankie4 USA in their Ongoing Website Management, Website Audit and Optimization Strategy, and Website UX Design and Development, Encyphers provided tailored solutions. They streamlined website management with automated tools and real-time monitoring, ensuring timely updates and efficient maintenance. Meticulous website audits were conducted to address performance issues and optimize functionality, enhancing user experience and conversion rates. Captivating website UX designs were crafted to create an intuitive and visually engaging platform, driving customer engagement and satisfaction. These strategic solutions revitalized Frankie4 USA's digital presence, allowing them to effectively manage their website, optimize its performance, and deliver a seamless and delightful user experience.

Results

Frankie4 USA's collaboration with ENCYPHERS yielded remarkable outcomes, including increased website traffic, higher conversions, and exponential revenue growth. The data-driven Email Marketing campaign fostered customer loyalty, while strategic Marketing efforts elevated brand visibility. Ongoing Website Management and Website Audit improved customer satisfaction, and captivating Website UX Design drove positive feedback. Overall, the success story underscores the power of a holistic approach to eCommerce, solidifying Frankie4 USA's position as a leading player in the competitive market.
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"At APG & Co, we're always looking for the best tools and services to help us tell our brand story and provide our customers with the best online experience. When we set out to revamp the website for JAG, we were excited about the power of selecting new tools and services to create seamless shopping journeys. And we found just that - with Overdose, we were able to completely rethink the ecommerce experience across all our channels. Moving to a headless stack, driven by API integrations, has improved site performance and built operational efficiencies which has allowed the team to focus on enhancing the total online experience for our customers."

Alice Michael

Head of Ecommerce & Operations
APG & Co.

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