PROGRAMMATIC ADVERTISING SERVICES
Programmatic Advertising Services
Our Programmatic Strategy
Full-funnel & Audience-first
Fraud Monitoring & Prevention
Our programmatic advertising services include:
Campaign development and strategy
Custom ad targeting
Creation of ad creative
Google analytics integration and goal tracking
Remarketing strategy and implementation
Strategic ad testing
Programmatic Ad Technology
Demand-side platforms (DSPs): We can help you buy ad space through an ad exchange like Google Ad Manager, which includes advertising inventory from publishers.
Step-by-step programmatic ad process: With a basic understanding of organized ad technology under your belt, let’s explain how system ads work.
- The user gets to the website involved with scheduled advertising, which triggers the default ad process to start.
- The site publisher automatically sends the size of the ad space to the supply-side (SSP) field.
- SSP analyzes user cookies to get as much information as possible about demographics, interests, and more in order to deliver relevant ads.
- The coordinating demand-side platform (DSP) reviews the information collected by SSP and assigns the user the value – the value of the user ad.
- DSP transfers bid to SSP using real-time bidding.
- SSP reviews all bids and selects the winner. Note: The actual price you pay will depend on the auction, but you will never exceed your maximum bid.
- SSP delivers ad to user.
- Remember, although this process seems complicated, everything is automatic and happens in milliseconds, unless the site visitor knows what is going on behind the scenes.
Programmatic Ads Platforms
- Google Display Network 360
- Video Display 360
- Stack Adapt
- Amazon Display
- Digital TV (Hulu, etc.)
- And more!
Benefits of programmatic ad services
Greater ad control helps you reach qualified leads
Extra precision saves money and drives growth
Streamlined ad buying saves you time
Got a project?
We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.