GOOGLE ADS MANAGEMENT
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Google Local Services Ads Management
Google Local Ads Services (Google Guaranteed) ads are an affordable way for contractors and other local businesses to increase traffic and sales from the web and gain the trust of local buyers. Encyphers Local Services ad management services allow you to focus on running your business, while our team focuses on making the phone ring.
Google Local Services Ads Management
More than half of internet search engines visit the store during the search day. With Google Local Services Ads, you can be seen at the top of results when local people search online. Google Local Services Ads allow you to:
- Contact local people who may book your services
- Build trust with the Google Guarantee
- Pay only those leaders who are interested in your business and services
Our Google Local Services Ad Management Systems Include:
Here is a description of what is included in our ad management systems.
Improve Voice Search
By 2020, voice search will take up more than half of all online searches.
Since most people use voice search technology to find service providers nearby, you want to make sure your ad content is optimized for voice search.
At Encyphers, all of our local services ad management systems include enhanced voice search to help you connect with the most relevant leaders. Therefore, you do not need to worry about missing out on a good salary and income.
Our paid advertising experts will work with you to increase your advertising revenue and achieve your unique business goals.
We want to make the ad process as compelling as possible, so we do a lot of promotional work to make sure you get the highest ROI. With Encyphers as your Google local services ad partner, you can easily relax - you never have to worry about exceeding your campaign budget.
Ads management systems from Encyphers apply for updates using the Google local services forum.
Most 88% of people trust reviews from consumers as they make recommendations from friends and family members. Updates are important for increasing foot traffic in your local business - and Encyphers will help provide the public evidence you need to increase traffic and revenue.
Content strategy is the art of creating and publishing content that adds value to your business. But, what if you’re not receiving any traffic from the content you’ve worked so hard to create? Start by evaluating what it is you’re choosing to write about and determine if that content is beneficial and relevant to your readers.
That why you need an Enterprise SEO service from best companies that focus on the needs of your customers and help them solve their problems.
Dedicated Local Sales Professional
Encyphers has 20+ years’ experience of driving results for customers.
If you work with us, you will be able to access a marketing specialist, dedicated to the success of your advertising campaigns. Supported by our industry-leading technology, our ad management tools help you deliver the right tracking, conversions, and revenue for your local business.
What are Google Local Services Ads?
It is important to note that these ads are not intended to replace conventional search ads. The goal is to prioritize Google-certified businesses to help people find trusted businesses first.
These ads are not available across the industry or everywhere, so PPC ads are still relevant and important to your advertising campaign. Currently, Google local services ads are for locksmiths, plumbers, electricians, HVAC companies, carpet cleaners, house cleaners, garage repair companies, and so on.
Ads by Google local services are restricted in certain areas. This service can be greatly expanded by businesses operating in major cities, such as Philadelphia, Los Angeles, and New York City. While this is expected to increase over time, it is currently limited to the most popular cities.
When Google local services ads are located in your area, you can see them on your phone, tablet, and desktop.
Identifying The Location
Our ad management solutions include advanced country guidance to help you reach potential customers.
Easily contact leaders in profitable areas near your local business. Locating helps you grow your ad budget and connect with the most important customers near you.
Google Local Services ads help you connect with local people who are searching for your services. These ads appear at the top of search results and apply equally to paid-per-click (PPC) ads.
When a user searches for a location service, you generate a list of local businesses that provide that service. Google local services ads pop up over the results, followed by PPC ads and a Google Map list.
People who like your products or services will find your listing immediately. They can contact your business and book your services directly from this ad. Google gives your audience the option to call or send a message when they receive your ad.
The Google Guarantee badge
One of the most notable features of the Google local services ad is the Google certification badge. When you sign up for local services ads, you automatically apply for a Google Authenticator. This badge helps you build a good reputation with your audience.
To win this badge, you must pass a Google background check and verify your license and insurance details. This is to ensure that you are a legitimate business with the necessary insurance in case something goes wrong. As long as you are a legitimate business with the latest information on all of your papers, you can easily find this badge.
So, what exactly is Google guarantee?
Google Authenticator Badge
If people are dissatisfied with the quality of the company's work, Google will reimburse those customers for the amount paid for services booked through their ads. This amount is up to $ 2000. Google may use the service invoice to properly reimburse customers who book a company that has provided them with poor services.
These submissions do not include future projects, property damage, price dissatisfaction or supplier response, or cancellation. Only project quality installation and not company. Customers must submit their applications within 20 days of the completion of the project to be considered.
If you are a company that already provides quality service, you will not have to worry about claims too much. The badge will serve as a signal of trust for your audience. They will feel more comfortable booking your company because Google will support you if something goes wrong.
Google Local Services Application Process And Guidelines
When you are ready to start using Google local services ads, here are five steps you can take to get started. And remember - if you are partnering with Encyphers, we will assist every step of the way from ad creation to recognition.
1. Verify your suitability
Before you go too far, you should check to make sure your business is eligible for Google local services ads. As mentioned earlier, this feature is only available in certain industries in a certain number of cities.
You can verify your eligibility on the Google local services registration page. Once you have verified your eligibility that will take you to the next step.
2. Create a business profile
The second step is to create a profile for your business. This is an important part of your ad because it determines where your ad will appear in search results.
Encyphers will help you apply, set up, and customize your business profile.
Your profile determines which activities match your local services. It is important to be honest about the services you provide to ensure that you only appear in front of ads seeking your services. If you lie about some of your services, you will lose money on traits that link your business to services you do not provide.
In addition, you will want to specify where you want to lead. If your business does not take customers outside of the 15-mile radius, you will want to clarify that. It will prevent you from wasting money on track outside your workplace.
You can also adjust your weekly budget, business hours, service areas, and types of activities on your profile.
3. Add your license and insurance details
Google will only allow legitimate companies to have a Google Local Services ad. You must upload your license and insurance information to your profile. All paperwork for your business should be accurate and up-to-date.
Google will also require you to provide your regular credit insurance information, too. As long as your insurance policy is up to date, Google will allow you to receive a guarantee.
4. Plan your budget
Google local services ads serve as PPC. You need to set a budget to say how much you want to spend to play your ads. This is a monthly budget that you can adjust as you need it.
Remember: You only pay when customers call or message your business. Your budget should be based on how many customers you want to have or how many you can handle during the month.
When you submit your ads, you will begin to earn leadership for your business. It is important that you follow these leads when communicating with your business. You have three options:
Reply: When replying, you send an email or text message to people who have reached your business.
Call: If someone provides his or her phone number, you can call him or her to follow up.
Reject: Google also gives you the option to refuse to lead your business contacts. If you choose to refuse, you can provide a reason and the customer will be notified. In the event that something changes, you can return requests.
With Encyphers as an advertising partner, we will monitor your traffic flow and manage your budget on a platform to help you get the best results.
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