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Case Study UI/UX Web Development June 3, 2019

Heiress Beverly Hills

Project Brief

Heiress Beverly Hills, a prominent luxury brand in the beauty industry, embarked on a transformative digital journey in partnership with ENCYPHERS, a leading full-service digital experience agency, offering comprehensive commerce solutions. By harnessing a comprehensive suite of services, including Marketing Strategy, Custom Integrations, eCommerce Strategy (Business, Functional, and Technical), Email Marketing, Headless, Ongoing Website Management, Website Audit and Optimization Strategy, Website UX Design and Development, and Wholesale/B2B solutions, Heiress Beverly Hills witnessed a remarkable transformation, solidifying its position as a dominant player in the competitive luxury market.

Task

Shopify Store Design and Development

  • Strategy

    Marketing Strategy, Custom Integrations, eCommerce Strategy (Business, Functional, and Technical), Email Marketing, Headless, Ongoing Website Management, Website Audit and Optimization Strategy, Wholesale/B2B

  • Design

    Website UX Design and Development,

  • Client

    Heiress Beverly Hills

  • Platform

    Shopify Plus

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Integrations

Heiress Beverly Hills optimized its e-commerce operations with strategic Shopify app integration. By incorporating Tidio Live Chat & AI Chatbots, QuickBooks Online, avalara sales tax filing, Okendo, Triple Whale, avalara avatax, avalara trustfile, AfterShip Shipping + Labels, Klarna payments, Klarna On‑Site Messaging, Gorgias, and Klaviyo, the store enhanced customer support, accounting, tax compliance, product reviews, inventory management, shipping, checkout experience, and marketing campaigns.
This seamless integration elevated Heiress Beverly Hills' online shopping experience and streamlined backend efficiency, fostering remarkable success in the competitive e-commerce landscape.

Challanges

Challenge #001

Heiress Beverly Hills' Marketing and eCommerce Challenges for Driving Growth

Heiress Beverly Hills encountered challenges in their Marketing Strategy, Custom Integrations, eCommerce Strategy, and Email Marketing. Their Marketing Strategy lacked direction, and Custom Integrations posed technical complexities. Crafting a comprehensive eCommerce Strategy and enhancing Email Marketing engagement were also hurdles. Encyphers provided tailored solutions, refining the Marketing Strategy, streamlining Custom Integrations, and implementing data-driven Email Marketing campaigns. These solutions led to increased customer engagement and growth for Heiress Beverly Hills.

Challanges

Challenge #002

Heiress Beverly Hills' design and development Challenges

Heiress Beverly Hills faced challenges in their Headless implementation, Ongoing Website Management, Website Audit and Optimization Strategy, Website UX Design and Development, and Wholesale/B2B operations. Encyphers provided specialized solutions, ensuring seamless Headless integration, efficient Website Management, meticulous Audit and Optimization, captivating UX Design, and a structured Wholesale/B2B system. These solutions enhanced Heiress Beverly Hills' digital operations and improved customer experiences in the competitive market.

SOLUTION

To overcome the challenges faced by Heiress Beverly Hills in their Marketing Strategy, Custom Integrations, eCommerce Strategy, and Email Marketing, Encyphers provided tailored solutions. They refined the Marketing Strategy, ensuring a clear direction and targeted initiatives to reach their desired audience effectively. Custom Integrations were streamlined, optimizing data flow and workflow efficiency. A comprehensive eCommerce Strategy was crafted, aligning with their business objectives and technical considerations. Data-driven Email Marketing campaigns were implemented, improving audience targeting and content personalization. These strategic solutions revitalized Heiress Beverly Hills' digital presence, leading to increased customer engagement and notable growth in the competitive market.

SOLUTION

To address the challenges faced by Heiress Beverly Hills in their Headless implementation, Ongoing Website Management, Website Audit and Optimization Strategy, Website UX Design and Development, and Wholesale/B2B operations, Encyphers provided specialized solutions. They ensured seamless Headless integration, allowing for a harmonious frontend and backend system. Efficient Ongoing Website Management processes were implemented, handling updates and maintenance in real-time. A meticulous Website Audit and Optimization Strategy improved performance and user experience. Captivating Website UX Design and Development catered to diverse customer needs effectively. Additionally, a structured Wholesale/B2B system streamlined operations to meet the unique requirements of wholesale customers. These strategic solutions empowered Heiress Beverly Hills, elevating their digital presence and enhancing customer experiences in the competitive market.

Results

Heiress Beverly Hills' partnership with ENCYPHERS exemplifies the potential of a comprehensive digital strategy. By harnessing a suite of services, including Marketing Strategy, Custom Integrations, eCommerce Strategy, Email Marketing, Headless, Ongoing Website Management, Website Audit and Optimization Strategy, Website UX Design and Development, and Wholesale/B2B solutions, Heiress Beverly Hills achieved exceptional growth and customer engagement, solidifying its position as a frontrunner in the luxury beauty industry.
ENCYPHERS expertise in crafting transformative digital solutions empowered Heiress Beverly Hills to embark on an extraordinary digital journey, setting new standards in the luxury market and paving the way for continued success.
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"At APG & Co, we're always looking for the best tools and services to help us tell our brand story and provide our customers with the best online experience. When we set out to revamp the website for JAG, we were excited about the power of selecting new tools and services to create seamless shopping journeys. And we found just that - with Overdose, we were able to completely rethink the ecommerce experience across all our channels. Moving to a headless stack, driven by API integrations, has improved site performance and built operational efficiencies which has allowed the team to focus on enhancing the total online experience for our customers."

Alice Michael

Head of Ecommerce & Operations
APG & Co.

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Beatrice Regular

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Headlines

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Instead of utilizing contrast purely for the purpose of mitigating who are excited about unique ideas and help digital companies.

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SF Pro Display

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With more than 16+ years of experience, our team has become a leader in digital design and innovations.
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