If what you are looking for is to retain your customers, position your brand, increase subscribers, generate traffic to your website and have more sales: use email marketing.
At Encyphers web design company , we are willing to help your company to be successful in direct communication with your clients. We will start by explaining what email marketing is for .
The email marketing is a powerful tool that will allow us to build a relationship with our customers, making our brand recognizable and building relationships that will last over time. Our goal will be to get the customer to identify and relate to the brand, taking into account important factors such as emotions and values . We have to try to get them to choose us and increase loyalty, which will not be an easy task.
When designing an email marketing campaign , the first step will be to define its objectives . Once we have clear objectives, we will study what type of campaign best suits my strategy. You have to know that there are different types of campaign whether they are newsletters , promotional, informational and seasonal campaigns (Mother’s Day, Christmas, Valentine’s Day …).
WHAT BENEFITS DOES AN EMAIL MARKETING CAMPAIGN BRING ME?
- Sending mass emails is a very effective, practical, efficient means of communication and has a low cost compared to other marketing strategies. When we send information to our clients that is relevant information if you do not want to end up in the spam folder.
- Email marketing is a direct response channel also called Call to action.
- We make our brand more visible and establish a direct relationship with the client.
- You will increase the traffic to your website giving the opportunity to better know the services or products or similar information.
- It allows us a possible recruitment of subscribers.
- It generates greater trust with our clients, which gives us a greater business opportunity.
- It can be monitored and determined if the objective achieved has been possible.
- It allows us to segment the messages. You don’t have to send the same message to all of our clients.
- We build customer loyalty, allowing us to better position our brand and help generate more sales.
Before carrying out an email campaign, it should be taken into account that Law 34/2002, of July 11, on services of the Information Society and Electronic Commerce (LSSICE) urges companies to request the consent of their customers to be able to send them commercial information electronically. Remember that when carrying out this type of campaign we will need the consent or permission of the clients or people to whom we will send information about our company, services, products or any other type of information. Outside of these assumptions, the sending of advertising emails is not allowed.
If you are interested in carrying out an email marketing campaign and need help, Encyphers , a web design company, will manage the campaign for you with the creation of templates made to measure for your company. Build loyalty to your client , position your brand in a visible way, generate more quality traffic on your web site .