Because a Social Media Strategist can do a lot for your company’s online presence, discover how much and good they are willing to contribute.
Surely you’ve heard of Social Media Strategist on more than one occasion, but do you know who is behind this professional? Increasingly widespread both in medium-sized and large companies, in this article, we will mark the differences between this figure with a marked strategic profile and the Community Manager, as well as the reasons that lead us to consider the suitability of having this professional in our team.
WHAT IS A SOCIAL MEDIA STRATEGIST?
In the field of Marketing in Social Networks, the figure of the Social Media Strategist is in charge of setting the strategy that a company will develop in social networks. This professional establishes the guidelines to be followed by the Community Manager while designing the action plans, determining the channels where they will act, and representing the brand in each social network.
WHY IS IT IMPORTANT TO HAVE THIS PROFESSIONAL IN ANY COMPANY?
The primary function of a Social Media Strategist is precisely the strategic one, designing the long-term action plans of that company in social networks. In addition, this professional will be in charge of establishing the company’s objectives within a social media marketing plan and the necessary proposals for its development and implementation.
The fundamental value that a Social Media Strategist contributes is to make the brand known within social networks to all its followers. Therefore, the Community Manager will execute each of the guidelines established by this professional in the social media marketing plan.
The plan encompasses several phases, with specific actions in each of them and establishing the most appropriate communication channels to publicize the brand and create the best possible image of it on the Internet. In addition, the Social Media Strategist must take into account the resources required to carry out the plan.
Likewise, this strategic figure is in charge of supervising the actions carried out by the Community Manager and measuring the effectiveness of each step taken in search of continuous improvement.
However, we are not facing a professional only available to large companies. A Social Media Strategist It also has a lot to contribute because there are no small or medium-sized companies, but great ideas that can reach the desired dimension in the hands of this figure.
WHAT DIFFERENTIATES A SOCIAL MEDIA STRATEGIST FROM A COMMUNITY MANAGER?
The main difference is that the Community Manager is not in charge of establishing specific strategies. Instead, he is in charge of executing the actions marked by the Social Media Strategist in his plan for managing social networks.
ADVANTAGES OF DESIGNING A GOOD BUSINESS STRATEGY IN SOCIAL NETWORKS
Any business that wants to bring its brand to the internet world and increase its visibility must adapt to the changing times by partnering with technology.
Thanks to the functions developed by the Social Media Strategist, a business will begin to improve the image of its brand on the Internet, reaching a multitude of potential customers through these virtual communication channels in 21st-century business marketing.
Good management of social networks will allow the company to reach clients that are difficult to go through traditional methods. Likewise, the strategic plan designed by the Social Media Strategist and executed by the Community Manager will allow the company to listen to the voice of its customers and followers, interact with them, answer their questions, discover their needs, and, ultimately, humanize the brand. They are talking about you to you.
In this work, the Social Media Strategist and the Community Manager work hand in hand so that the company, in the end, enjoys the advantages of operating in the online world.
If you think that your brand needs the final push in social networks, at Encyphers, you will find your Social Media Strategist that your company needs. Vision, strategy, objectives, and creativity taken to social networks.
Shall we take action?
Because a Social Media Strategist can do a lot for your company’s online presence, discover how much and good they are willing to contribute.
Surely you’ve heard of Social Media Strategist on more than one occasion, but do you know who is behind this professional? Increasingly widespread both in medium-sized and large companies, in this article, we will mark the differences between this figure with a marked strategic profile and the Community Manager, as well as the reasons that lead us to consider the suitability of having this professional in our team.
WHAT IS A SOCIAL MEDIA STRATEGIST?
In the field of Marketing in Social Networks, the figure of the Social Media Strategist is in charge of setting the strategy that a company will develop in social networks. This professional establishes the guidelines to be followed by the Community Manager while designing the action plans, determining the channels where they will act, and representing the brand in each social network.
WHY IS IT IMPORTANT TO HAVE THIS PROFESSIONAL IN ANY COMPANY?
The primary function of a Social Media Strategist is precisely the strategic one, designing the long-term action plans of that company in social networks. In addition, this professional will be in charge of establishing the company’s objectives within a social media marketing plan and the necessary proposals for its development and implementation.
The fundamental value that a Social Media Strategist contributes is to make the brand known within social networks to all its followers. Therefore, the Community Manager will execute each of the guidelines established by this professional in the social media marketing plan.
The plan encompasses several phases, with specific actions in each of them and establishing the most appropriate communication channels to publicize the brand and create the best possible image of it on the Internet. In addition, the Social Media Strategist must take into account the resources required to carry out the plan.
Likewise, this strategic figure is in charge of supervising the actions carried out by the Community Manager and measuring the effectiveness of each step taken in search of continuous improvement.
However, we are not facing a professional only available to large companies. A Social Media Strategist It also has a lot to contribute because there are no small or medium-sized companies, but great ideas that can reach the desired dimension in the hands of this figure.
WHAT DIFFERENTIATES A SOCIAL MEDIA STRATEGIST FROM A COMMUNITY MANAGER?
The main difference is that the Community Manager is not in charge of establishing specific strategies. Instead, he is in charge of executing the actions marked by the Social Media Strategist in his plan for managing social networks.
ADVANTAGES OF DESIGNING A GOOD BUSINESS STRATEGY IN SOCIAL NETWORKS
Any business that wants to bring its brand to the internet world and increase its visibility must adapt to the changing times by partnering with technology.
Thanks to the functions developed by the Social Media Strategist, a business will begin to improve the image of its brand on the Internet, reaching a multitude of potential customers through these virtual communication channels in 21st-century business marketing.
Good management of social networks will allow the company to reach clients that are difficult to go through traditional methods. Likewise, the strategic plan designed by the Social Media Strategist and executed by the Community Manager will allow the company to listen to the voice of its customers and followers, interact with them, answer their questions, discover their needs, and, ultimately, humanize the brand. They are talking about you to you.
In this work, the Social Media Strategist and the Community Manager work hand in hand so that the company, in the end, enjoys the advantages of operating in the online world.
If you think that your brand needs the final push in social networks, at Encyphers, you will find your Social Media Strategist that your company needs. Vision, strategy, objectives, and creativity taken to social networks.
