Encyphers, a leading eCommerce agency based in the USA and Switzerland, offers expert-level social media marketing services tailored to businesses of all sizes. In a digital-first world, your brand’s voice must echo across social platforms — strategically, creatively, and consistently.
This in-depth guide explores what social media marketing is, what services it entails, why it’s crucial for business growth, and how Encyphers delivers results-driven strategies aligned with your goals. Whether you’re a startup or an enterprise, this article will help you make informed decisions about hiring a social media marketing agency.
What is Social Media Marketing?
Social media marketing (SMM) is the process of using platforms like Facebook, Instagram, LinkedIn, X (formerly Twitter), TikTok, and others to promote a product, service, or brand. It includes content creation, audience engagement, paid advertising, influencer collaboration, analytics tracking, and reputation management.
Goals of Social Media Marketing:
- Build brand awareness
- Increase traffic and conversions
- Engage target audiences
- Manage reputation
- Generate leads and sales
Popular Platforms for SMM:
- YouTube
- TikTok
- X (Twitter)
Why Social Media Marketing Matters in 2025
With over 5 billion active users globally, digital and social media marketing is where your customers live. The evolving algorithmic landscape now favors content authenticity, brand transparency, and personalized user engagement — all of which are vital elements in a successful SMM strategy.
Social Media Marketing Services by Encyphers
As a full-service social media marketing agency, Encyphers offers scalable, ROI-focused social media marketing services to small businesses and global enterprises. These services include:
1. Strategy Development
- Audience analysis
- Competitor audits
- Content pillars and themes
- Scheduling and platform selection
2. Content Creation
- Branded visuals
- Copywriting and captions
- Video editing (Reels, TikToks, Shorts)
- Stories, polls, and interactive content
3. Social Media Advertising
- Facebook and Instagram Ads
- LinkedIn Sponsored Content
- TikTok For Business campaigns
- A/B testing and remarketing
4. Community Management
- Audience engagement
- Comments and DMs response
- Reputation and crisis management
- Review monitoring
5. Analytics and Reporting
- Monthly performance reports
- KPI tracking (CTR, engagement rate, conversions)
- Platform insights and strategic optimizations
6. Influencer Marketing
- Influencer vetting
- Outreach and collaboration
- Campaign measurement and UGC sourcing
7. Account Setup & Branding
- Profile optimization
- Branded bios, banners, highlights
- Cross-platform consistency
Who Needs Social Media Marketing Services?
Social Media Marketing for Small Businesses
For startups and local businesses, Encyphers builds affordable yet powerful campaigns that focus on community building and social media marketing for small business.
Social Media Marketing for eCommerce
With Shopify and WooCommerce integrations, Encyphers boosts eCommerce sales through social shops, product tagging, shoppable posts, and abandoned cart retargeting.
Social Media Marketing for Professionals
Doctors, lawyers, coaches, and consultants benefit from personal branding strategies that generate leads and nurture trust with prospective clients.
Benefits of Hiring a Social Media Marketing Agency
Hiring a social media marketing company like Encyphers brings:
- Expert-level campaign management
- Up-to-date algorithm knowledge
- Professional content design
- Time and resource efficiency
- Cross-platform strategic alignment
“A social media marketing agency handles everything from strategy and content creation to analytics and advertising to help businesses grow their presence and engagement across social platforms.”
social media marketing plan
Social Media Marketing Plan Example
| Component | Description |
|---|---|
| Objective | Increase Instagram followers by 25% in 90 days |
| Target Audience | Female, 18–34, USA, interested in fashion |
| Platforms | Instagram, TikTok, Pinterest |
| Content Strategy | 5 reels/week, 3 carousel posts/week |
| Paid Strategy | $1,500/month Instagram ads |
| KPIs | Engagement rate, follower growth, CTR |
| Tools | Canva, Later, Meta Business Suite |
The 70/20/10 Rule in Social Media Marketing
This rule balances content types for optimal engagement:
- 70% value-based content (education, tips, insights)
- 20% shared content (from influencers or partners)
- 10% promotional content (sales, offers)
The 5-5-5 rule suggests:
- 5 posts to educate
- 5 to entertain
- 5 to promote
Social Media Marketing Near Me
If you’re searching for a social media marketing near me, Encyphers offers localized services across the USA and Switzerland, with remote support available worldwide. Whether you’re in New York, San Francisco, Zurich, or Geneva — Encyphers tailors strategies for regional trends and cultural nuances.
choosing social media marketing agency
Top Reasons to Choose Encyphers
- Global Expertise with Local Focus
- Data-Driven Campaigns
- End-to-End Management
- Industry-Specific Strategies
- Creative That Converts
Types of Social Media Marketing
- Organic Social Media Marketing Content created and posted without paid promotion.
- Paid Social Media Marketing Promoted content through platform ad systems.
- Influencer Marketing Leveraging content creators with niche audiences.
- UGC Campaigns User-generated content builds trust and social proof.
- Employee Advocacy Encouraging team members to share brand stories.
Pricing: How Much Does Social Media Marketing Cost?
| Service Level | Monthly Price Range |
| DIY Tools | $15 – $100 |
| Freelancer | $300 – $800 |
| Social Media Marketing Agencies | $1,000 – $10,000+ |
| Full-Service + Paid Ads | $3,000 – $25,000+ |
Factors That Influence Cost:
- Number of platforms
- Frequency of content
- Ad spend
- Graphic/video production
- Influencer collaborations
Social Media Marketing for Small Businesses
Services for small business owners include:
- Affordable monthly packages
- Focus on local SEO
- Personalized branding
- Lead-generating ads
Social Media Marketing Agencies vs Freelancers vs In-House
| Criteria | Freelancer | In-House | Agency |
| Cost | Low | High | Flexible |
| Expertise | Varies | Often limited | Specialized |
| Scalability | Difficult | Time-consuming | Seamless |
| Tools | Minimal | Dependent | Premium tools |
| ROI | Inconsistent | Long-term | Proven |
Social Media Trends to Watch in 2025
- Short-form Video
- AI-Powered Chatbots
- Social Commerce
- Micro-Influencers
- Platform Diversification
Free Social Media Consultation by Encyphers
Call Encyphers Today: +1 718 312 8022
Email: hello@encyphers.com
Headquarters: 1983 Marcus Ave, Unit 204, New Hyde Park, NY 11042, USA
Frequently Asked Questions (FAQs)
Social Media Marketing Agency
- What is a social media marketing agency?
- What do social media marketing agencies do?
- What does an SMMA do?
- What exactly does a social media marketer do?
- What do social media marketing agencies charge?
- Are social media agencies worth it?
- What jobs does social media marketing provide?
Social Media Marketing Services
- What social media marketing services include?
- What services come under social media marketing?
- What do SMM services include?
- What are the 7 P’s of social media marketing?
- What services can I offer as a social media manager?
Pricing & Value
- How much does it cost to hire someone for social media marketing?
- How much should a small business pay a social media manager?
- What is the 70/20/10 rule for social media?
- What is the 5 5 5 rule on social media?
Value of Hiring
- Is paying a marketing agency worth it?
- Is hiring someone to maintain social media worth it?
Industry Leaders
- What are the big 5 marketing agencies?
- Who are the Big Six marketing firms?
Final Thoughts
Social media marketing is essential for growth in today’s marketplace. Encyphers provides full-service support tailored to your brand’s voice, goals, and audience. From content creation to advanced analytics, your business will thrive with a clear, strategic social media marketing plan.
Contact Encyphers Today:
Phone: +1 718 312 8022
Email: hello@encyphers.com
Headquarters: 1983 Marcus Ave, Unit 204, New Hyde Park, NY 11042, United States
Serving Clients Across the USA & Switzerland
