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Case Study UI/UX Web Development June 3, 2019

Zillabeau

Project Brief

ZILLABEAU,a fashion brand, embarked on a transformative digital journey in partnership with ENCYPHERS, a leading full-service digital experience agency, offering comprehensive commerce solutions. Determined to establish a strong online presence and thrive in the competitive fashion industry, ZILLABEAU harnessed a comprehensive suite of services, including eCommerce Strategy (Business, Functional, and Technical), Custom Integrations, Email Marketing, Marketing Strategy, Website UX Design and Development, Ongoing Website Management, and Website Audit and Optimization Strategy. Through this strategic collaboration, ZILLABEAU experienced unprecedented growth, captivating its audience and establishing itself in the dynamic world of fashion eCommerce.

Task

Shopify Store Design and Development

  • Strategy

    eCommerce Strategy (Business, Functional, and Technical), Custom Integrations, Email Marketing, Marketing Strategy, Ongoing Website management, Website Audit and Optimization Strategy

  • Design

    Website UX Design and Development

  • Client

    Zillabeau

  • Platform

    Shopify Plus

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Integrations

ZILLABEAU elevated its e-commerce store through strategic Shopify app integration, incorporating Skeep: AI Product Quiz Builder, Gorgias ‐ live chat & helpdesk, Klaviyo, Shipping Manifests, Smile: Loyalty & Rewards, and Loox Product Reviews & Photos. The integration of Skeep empowered personalized product recommendations through AI-driven quizzes, while Gorgias facilitated real-time customer support.
Klaviyo enhanced targeted marketing campaigns, while Shipping Manifests streamlined shipping processes. Smile: Loyalty & Rewards fostered customer loyalty through a rewarding program, and Loox Product Reviews & Photos amplified customer trust with authentic product reviews and photos. This seamless app integration transformed the shopping experience for ZILLABEAU's customers and streamlined backend operations, contributing to its success in the competitive e-commerce market.

Challanges

Challenge #001

ZILLABEAU's eCommerce Challenges for growth

ZILLABEAU faced challenges in their eCommerce Strategy (Business, Functional, and Technical), Email Marketing, Website Audit and Optimization Strategy, and Marketing Strategy. Crafting a comprehensive strategy for a seamless online shopping experience, effective Email Marketing campaigns, optimizing website performance, and standing out in the competitive market were key hurdles. Encyphers provided tailored solutions, refining the eCommerce Strategy, implementing data-driven Email Marketing, optimizing website performance, and devising a focused Marketing Strategy. These strategic solutions revitalized ZILLABEAU's digital presence, driving remarkable growth in the market.

Challanges

Challenge #002

ZILLABEAU's Website design Challenges

ZILLABEAU faced challenges in Custom Integrations, Website UX Design and Development, and Ongoing Website Management. Implementing seamless Custom Integrations, crafting captivating Website UX designs, and streamlining Ongoing Website Management processes were key hurdles. Encyphers provided tailored solutions, expertly executing integrations, optimizing UX design, and implementing automated processes for efficient website management. These strategic solutions revitalized ZILLABEAU's digital presence, enhancing user experience and driving customer engagement.

SOLUTION

To overcome the challenges faced by ZILLABEAU in their eCommerce Strategy (Business, Functional, and Technical), Email Marketing, Website Audit and Optimization Strategy, and Marketing Strategy, Encyphers provided specialized solutions. They refined the eCommerce Strategy, aligning business objectives and technical implementations for a seamless online shopping experience. Data-driven Email Marketing campaigns were implemented to engage customers and foster brand loyalty.
Through comprehensive Website Audits and Optimization Strategies, performance bottlenecks were addressed, enhancing website functionality and user experience. Additionally, Encyphers devised a focused Marketing Strategy to help ZILLABEAU stand out in the competitive market. These strategic solutions revitalized ZILLABEAU's digital presence, driving remarkable growth and success in the market.

SOLUTION

To address the challenges faced by ZILLABEAU in Custom Integrations, Website UX Design and Development, and Ongoing Website Management, Encyphers provided tailored solutions. They expertly executed seamless Custom Integrations, integrating new features and functionalities into the existing framework. Captivating Website UX designs were crafted to create an intuitive and visually appealing platform, meeting the diverse needs of ZILLABEAU's customers. Streamlined Ongoing Website Management processes were implemented, ensuring timely updates and efficient maintenance. These strategic solutions revitalized ZILLABEAU's digital presence, enhancing user experience, and driving customer engagement and satisfaction.

Results

ZILLABEAU and ENCYPHERS exemplify the potential of a comprehensive eCommerce solution. Through a suite of services, including eCommerce Strategy, Custom Integrations, Email Marketing, Marketing Strategy, Website UX Design and Development, Ongoing Website Management, and Website Audit and Optimization Strategy, ZILLABEAU achieved remarkable growth, captivating its audience and solidifying its position in the fashion realm.
ENCYPHERS expertise in crafting transformative digital solutions empowered ZILLABEAU to embark on an extraordinary digital journey, setting new standards in the fashion industry and paving the way for continued success in the dynamic and ever-changing world of online fashion.
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"At APG & Co, we're always looking for the best tools and services to help us tell our brand story and provide our customers with the best online experience. When we set out to revamp the website for JAG, we were excited about the power of selecting new tools and services to create seamless shopping journeys. And we found just that - with Overdose, we were able to completely rethink the ecommerce experience across all our channels. Moving to a headless stack, driven by API integrations, has improved site performance and built operational efficiencies which has allowed the team to focus on enhancing the total online experience for our customers."

Alice Michael

Head of Ecommerce & Operations
APG & Co.

Color Palette

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Typography

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Typefase
Beatrice Regular

Usage
Headlines

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Instead of utilizing contrast purely for the purpose of mitigating who are excited about unique ideas and help digital companies.

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Typefase
Beatrice Medium

Usage
Subheadlines

With more than 16+ years of experience, our team has become a leader in digital design and innovations.
Typefase
SF Pro Display

Usage
Paragraphs

With more than 16+ years of experience, our team has become a leader in digital design and innovations.
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