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Case Study UI/UX Web Development June 3, 2022

The Farmer Foodie

Project Brief

The Farmer Foodie, a distinguished brand specializing in sustainable dairy and gluten-free Cashew Parm products, collaborated with Encyphers to revamp its eCommerce store. The primary goal was to optimize the website’s appearance, usability, and functionality to provide an enriched user experience. Challenges encompassed site audit and navigation, brand consistency, product listings, interaction with farmers markets, blog enrichment, and mobile optimization to cater to the growing mobile audience.

Task

Shopify Store Design and Development

  • Strategy

    UI & UX Design (CRO)

  • Design

    Website UX Design and Development

  • Client

    The Farmer Foodie

  • Platform

    Shopify

Open Project

Integrations

To enhance user interaction and scheduling, Encyphers seamlessly integrated functionalities such as a monthly schedule page for farmers markets and a user-friendly suggestion form for brand appearances. Additionally, potential plugins or custom development was explored to enrich blog posts with image carousels, providing an enhanced visual experience.

UI & UX

The collaborative efforts between The Farmer Foodie and Encyphers resulted in a significant transformation of the eCommerce platform.

The site audit and subsequent enhancements ensured a smooth user experience with improved navigation. Brand consistency was achieved through updated typography and prominently highlighted offers. Product listings were optimized for better customer choice, and interaction with customers regarding farmers markets was streamlined. Efforts to enhance blog posts with image carousels aimed to enrich the user experience. Additionally, mobile optimization prepared the platform for increased mobile traffic.

Challanges

Challenge #001

Site Audit and Navigation

The initial hurdle lay in conducting a thorough site audit to ensure optimal performance and seamless navigation. Usability issues, broken elements, and inconsistent functionalities needed rectification. This challenge demanded meticulous testing across various devices and browsers to confirm the website's smooth functionality, ensuring a seamless user experience.

SOLUTION

SOLUTION #001

Encyphers embarked on a comprehensive site audit, identifying and rectifying usability issues and broken elements across the website. Rigorous testing of links, buttons, and functionalities was conducted across devices and browsers to ensure a fluid and effortless user journey. The focus was on optimizing navigation and rectifying any glitches that hindered conversions.

Challanges

Challenge #002

Brand Consistency and Messaging

Maintaining brand consistency by implementing uniform typography across the website posed a significant challenge. Additionally, highlighting the "free shipping nationwide" offer prominently across key pages, such as the homepage, shop page, and FAQ page, required strategic placement to enhance customer visibility and engagement.

SOLUTION

SOLUTION #002

Encyphers addressed brand consistency concerns by updating the website's font to match the brand's typography guidelines. This cohesive approach enhanced the website's visual appeal and reinforced the brand identity. The "free shipping nationwide" offer was strategically featured using eye-catching banners and callout sections, ensuring its prominence across key pages, thereby attracting and retaining customer attention.

Results

The collaborative efforts between The Farmer Foodie and Encyphers resulted in a significant transformation of the eCommerce platform.

The site audit and subsequent enhancements ensured a smooth user experience with improved navigation. Brand consistency was achieved through updated typography and prominently highlighted offers. Product listings were optimized for better customer choice, and interaction with customers regarding farmers markets was streamlined. Efforts to enhance blog posts with image carousels aimed to enrich the user experience. Additionally, mobile optimization prepared the platform for increased mobile traffic.
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