Apothem
Our founders, Tony and Amelia, are friends with a shared belief in the restorative and therapeutic power of the hemp plant and other plant-based remedies. In 2018, Tony was looking into CBD and hemp-based products for a family member when the duo fell down a rabbit hole together dissecting everything from seed to finished product, repeatedly not liking what they found.
Task
Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.