Northbeam is a cutting-edge marketing intelligence platform that empowers businesses to optimize web development, design, and digital marketing by delivering real-time, data-driven insights. Through advanced multi-touch attribution (MTA), media mix modeling (MMM+), and incrementality analysis, Northbeam helps marketers pinpoint which channels, creatives, and campaigns truly drive conversions.

For web development teams, Northbeam’s seamless integrations and APIs facilitate embedding attribution tracking directly into your digital infrastructure, ensuring accurate measurement without compromising performance. Design teams benefit from visual creative analytics and customizable dashboards that surface which ad variations and visual elements resonate best, allowing for iterative interface improvements. In digital marketing, Northbeam shines by aggregating first-party data across platforms—Facebook, Google, TikTok, Shopify, and more—enabling marketers to optimize ad spend, forecast outcomes, and reduce CAC.

Trusted by top eCommerce brands, Northbeam delivers measurable uplift—higher ROAS, revenue, and reduced unattributed traffic—through unified analytics and machine learning-driven growth strategies.