Fairing is a survey-powered attribution analytics platform that bridges the gap between digital marketing efforts and real-world conversions—ideal for businesses focused on web development, design, and digital marketing. By deploying post‑purchase surveys, Fairing captures direct-from-consumer insights that traditional tracking methods often miss—revealing the true origin of shopper inspiration, from influencer posts to search detours.

Designed to integrate with various platforms including Shopify, WooCommerce, Magento, and BigCommerce, Fairing provides simple installation options as well as custom integrations—making it easy for web development and design teams to embed actionable insights into the user journey. Marketers, product managers, and ecommerce agencies rely on Fairing daily to understand attribution, tailor CRO strategies, and fuel smarter digital marketing decisions.

Trusted by thousands of brands—including over 1,000 Shopify Plus merchants—Fairing’s question-driven model empowers companies to refine web experiences, enhance design usability, and optimize marketing spend with precise, reliable feedback.