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Afterpay is a retail technology company built on the fundamental idea that millennial and Gen Z consumers prefer to pay for their purchases over a short period without accumulating revolving debt or incurring interest and fees—particularly when it comes to buying fashion and beauty products. The company’s core principle revolves around driving innovation by enabling leading retailers to provide a ‘buy now, receive now, pay later’ service without requiring customers to commit to a traditional loan or pay upfront fees and interest.

Currently, Afterpay boasts a global presence, with over 35,000 merchants worldwide offering its services. More than 5.2 million active customers utilize the platform. This success can be attributed to Afterpay’s commitment to its mission—connecting the world’s most valuable customers with the best retailers and, in the process, making the payment experience positive. The platform aims to instill a sense of satisfaction in paying for things, aligning with the preferences and behaviors of its target demographic.




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