What are Google Local Services ads?
It is important to note that these ads are not intended to replace conventional search ads. The goal is to prioritize Google-certified businesses to help people find trusted businesses first.
These ads are not available across the industry or everywhere, so PPC ads are still relevant and important to your advertising campaign. Currently, Google Local Services ads are for locksmiths, plumbers, electricians, HVAC companies, carpet cleaners, house cleaners, garage repair companies, and so on.
Ads by Google Local Services are restricted in certain areas. This service can be greatly expanded by businesses operating in major cities, such as Philadelphia, Los Angeles, and New York City. While this is expected to increase over time, it is currently limited to the most popular cities.
When Google Local Services ads are located in your area, you can see them on your phone, tablet, and desktop.