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Enterprise PPC Management Services

ENTERPRISE PPC

Enterprise PPC Mangement Services | PPC campaign mangement | Best PPC mangement | Best adwords mangement company | PPC agency

ENTERPRISE PPC MANAGEMENT SERVICES

We are a team of certified Google Partners, with years of experience in digital marketing, specializing in PPC. Our enterprise PPC management services help clients increase their visibility and sales with both B2B and B2C campaigns that deliver exceptional ROI.

Enterprise PPC Management

Paid Search Marketing That Drives Results

Don’t know how to develop an effective online ad campaign? Our digital media marketing services can help! Encyphers offers customized pay-per-click (PPC) solutions. Why settle for less than you deserve?

If your paid search marketing budget surpasses $25,000 per month, Encyphers can help you get your return on ad spend (ROAS) to higher levels.

Our digital ad spend management plan gives you the ability to:

  • Set up online ad management
  • Develop ingenuity
  • Improve conversion tracking
  • Increase ROAS
  • Earn highly qualified guides, phone calls, and sales

The Encyphers team does all of its work in-house. Below is an overview chart outlining different marketing facets so you can see how they fit together to promote your business online.

Features

  • Google PPC Network
  • Bing PPC Networks
  • Google & Bing Shopping Feed Management (client is responsible for creating/programming/updating Google/Bing Merchant Center feed)
  • Google Text Ad & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
  • Google Display Network
  • YouTube Video Ads
  • In-Store Visit Reporting
  • Google customer match & audience match
  • Gmail Competitor Ads
  • GoDataFeed, DataFeedWatch, etc. integration (monthly GoDataFeed, DataFeedWatch, etc. fee paid for by client)
  • Initial campaign development & strategy
  • Advanced keyword research and selection
  • Industry analysis
  • Ad campaign copywriting
  • Ongoing keyword development and tweaking
  • Dynamic keyword insertion into ads
  • Google Analytics integration & goal tracking
  • Weekly Results analysis/reporting
  • Strategic bid management
  • PPC account settings monitoring (Ex. Geotargeting)
  • Single account representative
  • Monitoring clicks, conversions and click fraud activity
  • International PPC campaign management (English only campaigns initially)
  • Setup and management of rule-based bidding
  • Website conversion analysis reporting
  • 300+ SMEs behind campaign driving results
  • Website conversion analysis implementation
  • Website conversion analysis reporting
  • Landing page performance testing
  • Weekly campaign performance testing
  • Multivariate testing ecommerce store & checkout/cart process
  • Access to enterprise network representatives:
  • Dedicated Google Rep Team
  • Dedicated Facebook Rep Team
  • Dedicated YouTube Rep Team

What is the goal of enterprise PPC?

We know what you’re thinking. This whole process is overwhelming, especially when you only have a few days to get your campaign up and running. PPC advertising can seem like an intimidating task at first, but you’ll soon find out that it’s not difficult once you get started. PPC has many positive impacts on your online business, including how it can increase website traffic, help to build qualified leads, and even boost revenue.

ROAS Formula: If you budget is high on PPC campaigns then you know the ROAS Formula

ROAS = Total campaign revenue / Total campaign cost.

But what does ROAS mean in terms of business impact?

Ultimately, enterprise PPC management is about maximizing return on ad spend (ROAS) which means working with an experienced team who can help you improve your business’ revenue streams. For example, increased CTR may be able to increase impressions or click-through rate (CTR), which can result in more clicks and ultimately more sales.

3 tips for maximizing ROAS

Set up conversion tracking

To get the most out of converting paid advertising into new customers, you need to enable conversion tracking for your campaigns. This allows you to spot which campaigns drive the most valuable conversions for your enterprise company.

Implement ad targeting to reach valuable leads

Paid ad platforms provide advanced targeting options that allow you to target leads based on demographic information, location, and what device they use to view your ads. These targeting options are an excellent way for business owners to reach their best customers quickly with relevant messaging that also converts sales! This is the secret sauce to ROAS success. If you want your conversion goals to be reached in record time, implemented ad targeting—your best bet will be using demographic filters by ensuring ad relevancy among others in order to maximize chances of returning on investment.

Monitor and optimize your paid ads

It’s important to remember that PPC is a dynamic strategy. It requires continual monitoring and optimization in order to continually gain the best ROAS. Fortunately, trusted PPC partners like WebFX can help! Our enterprise PPC plans feature advanced reporting and optimization tools that allow us to maximize results for clients.

Our approach to enterprise PPC management

We delivers a better way to manage paid ads. Our insights and research from our team of paid search specialists combined with AI-powered data help businesses realize the full potential of their online marketing investment.

Encyphers takes a unique approach when it comes to enterprise ad management. We combine insights from our team of paid ad strategists with real-time web data from AI-powered sources to deliver the best results possible.

Stay ahead of paid advertising trends by learning about AI mechanics

Combine lead management with Salesforce, Nutshell, etc.

Monitor the best intel on the go with our mobile app

By combining industry-leading data and research from our team with unique AI data, we have created an impressive formula for PPC results.

What’s included in enterprise PPC plans from Encyphers?

At Encyphers, we value transparency and publishing the details of our enterprise PPC offerings. We want our clients to know what they can expect from us upfront. Here are a few helpful details from some of our custom enterprise PPC plans: you get full access to a dedicated custom manager, competitive rates, and white glove service. Feel free to check out our plans for a full breakdown.

Search Ads

Pay per click marketing is really the best way to earn top results for your business. With google search you will be able to display your ad above organic search results and people will be able to see your business more easily. When people search for keywords related to your business, you want to appear at the top of search engines like Google and Bing — above organic results.

Online ads can enable you to do this and earn top positions that make your business appear more trustworthy. When appearing in these positions, your business receives many clicks that can lead into sales, site visits or conversions. The best part about search ads is you only pay when people click your listings. In addition the cost per click will always be cheaper as it increases over time as competition also increases so you’ll avoid wasting money trying to advertise to those who don’t have an interest in your products or services.

Display Ads

With our enterprise PPC plans, you can manage your display ad campaigns with Bing and Google AdWords. All of the results from your campaign will be consolidated into a single dashboard so you can see the full picture of your marketing efforts. Set up advanced account features and scale at any time. Manage all campaigns and create new ones right from your core account interface. Optimize based on performance and watch your ROI grow! Our enterprise PPC plans have all the bells and whistles you need to take your business to the next level.

Remarketing

Remarketing is a great way to bring potential customers back to your website. This is a very useful segmentation tool for boosting sales. By showing users targeted ads on sites they're already visiting, you can remind them of a product or service that may have had the opportunity to convert otherwise. By taking advantage of remarketing, you have a 70% increased conversion rate – which definitely makes it worthwhile.

Shopping Ads

Our enterprise ad management plans are much larger than normal. When you create your advert, you can promote inventory, increase website and store traffic, and reach high-quality leads through search engines like Google or Bing. Shopping ads display your brand or products in a visually appealing way with pictures of your products along with an expanded description that shows people why they should come to see you. This type of ad gives them more incentive by displaying important information such as product titles, pricing information or even your store name so they can easily find your location when visiting your site.

Specialized media buys on websites

If you want to purchase ad space on the web so your audience can see your content, pay-per-click marketing is the most efficient way to go. Websites where your audience spends most of their time online allow you to write and run ads and target specific keywords relevant to your business' niche. Within these websites, you can use separate accounts to show different ads based on the target person's gender, location and what they're looking for within their online searches with Google, Yahoo! or Bing.

Development of ad creatives and landing pages

While most businesses know they need to be spending their marketing dollars with search engine ads, most don't realize there is more at play than just the cost per click. As we've discussed previously, Quality Score also plays an important role in ad position and how much your pay-per-click (PPC) bids will actually cost you. At WebFX, we handle all of this for our clients so you don't have to worry about Quality Score affecting your PPC campaign performance negatively.

Video advertising

Video advertising can be powerful, especially when combined with paid advertising. It has the ability to increase conversions by 80 percent—which is something that cannot be ignored, if your enterprise business is looking to grow quickly.

Geofencing

Geofencing campaigns allow Encyphers to place ads in specific areas that you specify based on GPS or RFID technology. Geofencing allows us pinpoint accuracy when it comes to targeting locations of people who are likely to be interested in what it is that you're selling. For instance, some places that would be beneficial for marketers interested in capturing leads would be at industry events, competitors' locations, and even your own places of business!

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