As the eCommerce industry continues to grow, Shopify remains one of the most popular platforms for entrepreneurs to start and manage their online stores. However, running a successful eCommerce business involves more than just setting up a Shopify store. To truly succeed in 2025, you need to optimize your store’s performance, increase customer engagement, and streamline your operations. The best way to do this is by utilizing Shopify apps that can enhance your store’s functionality and help you drive conversions, improve user experience, and boost sales.
In this article, we’ll cover 50 of the best Shopify apps that can significantly impact your store’s growth and success in 2025. Whether you need tools for marketing, SEO, customer service, or inventory management, these apps can help take your eCommerce store to the next level.
1. Oberlo – Best App for Dropshipping
Oberlo is an essential app for Shopify store owners looking to get into dropshipping. It allows you to easily find and import products from suppliers directly to your store, automate order fulfillment, and manage your business without worrying about inventory. Oberlo is ideal for entrepreneurs looking to sell products without upfront costs or inventory management.
2. Klaviyo – Best for Email Marketing
Email marketing is one of the most powerful ways to reach your customers, and Klaviyo is a robust email marketing tool that integrates seamlessly with Shopify. This app offers advanced segmentation, personalized email automation, and detailed analytics to help you boost customer retention, reduce cart abandonment, and increase sales.
3. Shopify Analytics – Best for Data Insights
Shopify’s built-in analytics is a powerful tool that helps you track key metrics like sales, conversion rates, customer behavior, and traffic sources. By understanding this data, you can make informed decisions about your marketing and sales strategies, improving your store’s performance in 2025.
4. Yotpo – Best for Reviews and Social Proof
Social proof is a critical component of a successful eCommerce store. Yotpo helps you collect, manage, and display product reviews and user-generated content, such as photos and videos, on your store. Positive reviews help build trust with new customers, boosting conversion rates and enhancing your store’s reputation.
5. Judge.me – Best for Collecting Product Reviews
Judge.me is another app that simplifies the process of collecting and displaying product reviews. With customizable review forms and a user-friendly interface, Judge.me encourages customers to share their experiences and post photo reviews, which can significantly increase your store’s credibility and trustworthiness.
6. SEMrush – Best for SEO Optimization
Search Engine Optimization (SEO) is crucial for driving organic traffic to your store. SEMrush is an all-in-one SEO tool that helps you with keyword research, site audits, backlink analysis, and competitor analysis. With SEMrush, you can improve your store’s SEO performance and rank higher on search engines.
7. Shopify POS – Best for Brick-and-Mortar Integration
Shopify POS (Point of Sale) is perfect for businesses that want to sell both online and in physical stores. It allows you to manage your inventory, sales, and customer data across multiple channels, making it easier to operate a hybrid business model. This app is especially useful for retailers looking to expand their physical presence while maintaining an online store.
8. ReConvert – Best for Post-Purchase Upselling
ReConvert allows you to optimize your checkout and order confirmation pages to encourage upselling and cross-selling. By showing personalized product recommendations and offering discounts on follow-up purchases, ReConvert helps you increase the lifetime value of each customer and boost your average order value.
9. AfterShip – Best for Shipping Tracking
AfterShip automates your shipping notifications and allows customers to track their orders in real-time. This app reduces the number of customer service inquiries about shipping statuses and enhances the customer experience by keeping them updated throughout the delivery process.
10. Bold Product Options – Best for Customizing Products
Bold Product Options allows you to offer a wide range of product customization options, such as color choices, engravings, or product bundling. This app enhances the customer experience by giving them more control over the products they purchase, increasing customer satisfaction and conversion rates.
11. Smile.io – Best for Loyalty Programs
Smile.io is a great app for building and managing a customer loyalty program. With Smile.io, you can create a points-based reward system, VIP tiers, and referral programs to incentivize customers to make repeat purchases and refer friends, which helps you increase customer retention and lifetime value.
12. Loox – Best for Photo Reviews
Loox helps you collect photo reviews from customers, which adds credibility and trust to your product pages. Customers are more likely to purchase when they see authentic user-generated content, and Loox allows you to showcase customer photos directly on your product pages.
13. Recharge – Best for Subscription-Based Businesses
If you want to offer subscription-based products, Recharge is the go-to Shopify app. This app allows you to manage recurring billing, subscriptions, and customer management, which is ideal for stores that sell products customers need to replenish regularly, such as beauty products or snacks.
14. Tidio Live Chat – Best for Real-Time Customer Support
Tidio is a live chat and chatbot app that enables real-time communication with your customers. Whether you’re answering questions, solving issues, or providing assistance during checkout, Tidio helps you improve customer service and convert visitors into buyers.
15. Privy – Best for Lead Generation and Exit-Intent Popups
Privy is a marketing app designed to increase conversions by using pop-ups, exit-intent offers, and email capture forms. It allows you to offer discounts or promotions to visitors who are about to leave your site, reducing cart abandonment and increasing the likelihood of a sale.
16. PageFly – Best for Custom Landing Pages
PageFly is a powerful drag-and-drop page builder for Shopify. It allows you to create customized landing pages, product pages, and home pages with ease. PageFly offers a wide range of pre-designed templates, making it easy to build beautiful, high-converting pages that align with your brand.
17. Mailchimp for Shopify – Best for Email Marketing Automation
Mailchimp is a popular email marketing tool that integrates with Shopify to automate your email campaigns. With Mailchimp, you can segment your customers, create personalized messages, and track the performance of your campaigns to ensure you’re reaching the right audience at the right time.
18. AdRoll – Best for Retargeting and Ads
AdRoll is a retargeting and display ad platform that helps you re-engage customers who have visited your store but didn’t complete a purchase. Through personalized ads and email campaigns, AdRoll helps you increase conversions and optimize your advertising budget.
19. Shogun – Best for Page Building Flexibility
Shogun is another page-building app that gives you complete control over your store’s design. It’s perfect for Shopify store owners who want to create customized pages without needing to know how to code. With Shogun, you can drag and drop elements to create the perfect page layout that suits your store’s needs.
20. Google Channel – Best for Google Shopping Ads
The Google Channel app integrates your Shopify store with Google’s advertising ecosystem. This allows you to run Google Shopping ads and display your products across Google Search and Google Display Network. With the app, you can automatically sync your product data and boost your store’s visibility in search results.
21. Zapier – Best for Workflow Automation
Zapier connects your Shopify store with thousands of other apps and services, enabling you to automate workflows and tasks. From syncing customer data to sending order details to your accounting software, Zapier helps you streamline operations and save time on manual tasks.
22. ShipBob – Best for Inventory and Fulfillment
ShipBob is a third-party logistics (3PL) provider that offers inventory management, order fulfillment, and shipping services. With ShipBob, you can store your inventory in fulfillment centers across the country (or globally), and they will pick, pack, and ship orders for you, allowing you to scale quickly and efficiently.
23. SEO Booster – Best for On-Page SEO Optimization
SEO Booster is an app designed to help you optimize your Shopify store’s on-page SEO. It automatically scans your website for SEO issues, such as missing alt texts or meta descriptions, and offers suggestions to improve your rankings on search engines.
24. Gorgias – Best for Helpdesk and Customer Support
Gorgias is a powerful helpdesk solution for Shopify stores. It centralizes all your customer support tickets from email, chat, social media, and phone in one place, making it easier to manage customer inquiries and provide fast, efficient support.
25. Wishlist Plus – Best for Wishlist Functionality
Wishlist Plus allows your customers to create and save product wishlists for later purchase. This feature not only improves the shopping experience but also allows you to re-engage customers with targeted offers based on the products they’ve saved.
26. Langify – Best for Multilingual Stores
If you plan to sell to international customers, Langify is a must-have. This app helps you translate your Shopify store into multiple languages, making it easier to reach a global audience and improve the customer experience for non-English speakers.
27. Bold Subscription – Best for Recurring Billing
Bold Subscription allows you to sell subscription-based products with recurring billing. Whether you’re selling beauty products, food, or digital services, this app gives customers the option to subscribe to your products, increasing their lifetime value.
28. Vitals – Best All-in-One App
Vitals is an all-in-one Shopify app that provides over 40 features to improve your store. It includes tools for upselling, email marketing, SEO, product reviews, social proof, and more. This app is perfect for store owners who want to bundle multiple functionalities into a single app.
29. Cross Sell – Best for Cross-Selling Products
Cross Sell is an app that helps you increase your average order value by suggesting complementary products to customers during their shopping journey. Whether it’s a related item or a recommended bundle, Cross Sell helps drive sales with personalized product suggestions.
30. Social Media Stream – Best for Social Proof from Instagram
Social Media Stream allows you to display your Instagram feed directly on your Shopify store. This is an excellent way to showcase user-generated content and build community engagement, which can drive more traffic and increase sales.
31. Easyship – Best for Global Shipping Solutions
Easyship simplifies international shipping by offering real-time shipping rates, customs documentation, and fulfillment tracking. With over 250 couriers, Easyship helps Shopify store owners manage global shipping effortlessly.
32. Fera.ai – Best for AI-Based Recommendations
Fera.ai uses artificial intelligence to recommend products to customers based on their behavior. It helps you increase conversions by displaying personalized product recommendations in real-time, improving the shopping experience and boosting sales.
33. CartHook – Best for Post-Purchase Offers
CartHook allows you to create post-purchase upsell offers that are shown to customers after they complete their checkout. This feature is excellent for increasing average order value and boosting your store’s revenue without being intrusive.
34. TrustPulse – Best for Building Social Proof
TrustPulse uses real-time social proof notifications to show potential customers that others are making purchases on your site. This creates a sense of urgency and helps to boost conversions.
35. One Click Upsell – Best for Upselling at Checkout
One Click Upsell lets you offer targeted upsells to customers at checkout with just one click. This helps you increase your average order value and maximize sales by offering customers complementary products during their buying journey.
36. QuickBooks Online – Best for Accounting Integration
QuickBooks Online integrates seamlessly with Shopify to help you manage your store’s finances. It syncs orders, products, and payments, making it easy to track revenue, expenses, and tax data for efficient bookkeeping.
37. Zendesk – Best for Customer Support Helpdesk
Zendesk is a versatile helpdesk app that helps you manage customer support tickets from various channels like email, chat, and social media. It’s a comprehensive tool to help you provide excellent customer service and resolve issues quickly.
38. Teeinblue – Best for Product Personalization
Teeinblue lets customers personalize products before they purchase, making it a perfect app for businesses that sell custom-made or personalized items like t-shirts, mugs, and jewelry.
39. ReferralCandy – Best for Referral Programs
ReferralCandy helps you set up and manage a referral program to reward customers for referring new clients to your store. Referral programs are highly effective for increasing sales and attracting new customers.
40. Back in Stock – Best for Inventory Notifications
Back in Stock allows you to notify customers when an out-of-stock product becomes available again. This feature helps you recover sales that would otherwise be lost when items run out of stock.
41. Checkout X – Best for Optimized Checkout
Checkout X is a powerful app that optimizes your checkout process. It reduces cart abandonment by simplifying the user experience, offering multiple payment options, and speeding up the checkout process.
42. Multi-Location Inventory – Best for Managing Multiple Locations
If you have multiple warehouses or physical stores, Multi-Location Inventory helps you manage stock levels across all locations. It streamlines your inventory management and ensures orders are fulfilled from the correct location.
43. Trellis – Best for Professional Themes
Trellis offers a variety of premium themes for Shopify stores. These themes are designed to be mobile-responsive and optimized for conversions, helping you create a professional-looking website that drives sales.
44. Plug in SEO – Best for SEO Issues Fixing
Plug in SEO helps you identify and fix SEO issues on your Shopify store, such as missing meta descriptions, slow load times, and duplicate content. This app ensures that your site is fully optimized for search engines, which helps you rank higher and attract organic traffic.
45. Google Reviews – Best for Displaying Google Reviews
Google Reviews allows you to import and display authentic reviews from Google directly on your Shopify store. Displaying these reviews enhances trust and encourages new customers to make a purchase.
46. Zyro – Best for Website Builder
Zyro is a website builder that helps you create a beautiful and responsive Shopify store quickly. With its drag-and-drop functionality, Zyro is ideal for store owners who want a professionally designed site without coding knowledge.
47. Tockify – Best for Events and Calendar Management
Tockify is an app that allows you to create and display an interactive events calendar on your Shopify store. This is perfect for stores that host events like sales, launches, or special promotions.
48. FAQ Page – Best for Creating a FAQ Section
FAQ Page is an app that lets you easily create an FAQ page for your Shopify store. By answering common questions, you can improve the customer experience, reduce support requests, and increase conversion rates.
49. Social Proof – Best for Displaying Customer Activity
Social Proof displays notifications of customer activities like recent purchases, sign-ups, or product views on your site. This builds trust with potential customers and encourages them to complete their purchases.
50. Aliexpress Dropshipping – Best for Dropshipping Entrepreneurs
AliExpress Dropshipping helps you easily import products from AliExpress into your Shopify store. This app simplifies the dropshipping process by automating order fulfillment and product imports.
What is the best platform to promote a Shopify store?
Promoting your Shopify store effectively is crucial to driving traffic, increasing conversions, and growing your business. The best platform for promoting your Shopify store depends on your target audience, marketing goals, and the type of products you’re selling. Below are the most effective platforms to consider in 2025, each with its strengths depending on your strategy:
1. Facebook & Instagram (Meta Platforms)
Meta’s platforms, Facebook and Instagram, continue to be two of the most powerful social media channels for promoting eCommerce stores. Both platforms offer various features tailored to business owners, such as shoppable posts, ads, and advanced targeting options.
Why it’s great for Shopify stores:
- Instagram Shopping: Allows customers to purchase directly through Instagram posts, Stories, and ads.
- Facebook Ads: Facebook’s vast user base and advanced ad targeting allow you to create highly targeted ads based on demographics, interests, behaviors, and location.
- User-Generated Content: You can leverage photos, videos, and customer reviews shared by your users to boost credibility and sales.
- Instagram Shopping and Facebook Shop: Both platforms allow you to list your products, making it easier for users to browse and buy directly from social media.
Tip: Use Instagram’s visual format and Facebook’s detailed targeting to run ads showcasing your products to a highly relevant audience.
2. Google Ads (Google Search & Display Network)
Google Ads allows you to show your products to potential customers who are actively searching for products or services similar to yours. Google’s platforms can help you reach customers at various stages of the buying journey, whether they are searching for a specific product or browsing a website with display ads.
Why it’s great for Shopify stores:
- Google Shopping Ads: Showcase your product images, titles, and prices directly in Google search results.
- Search Ads: Capture intent-driven traffic by bidding on keywords related to your products, allowing you to target people actively searching for what you sell.
- Display Ads: Use visual banners to target customers browsing other sites or to retarget users who have already visited your store.
Tip: Combine Google Shopping Ads with retargeting campaigns to capture customers who have interacted with your website but have not yet made a purchase.
3. TikTok
TikTok has become one of the fastest-growing platforms for eCommerce, especially among younger audiences (Gen Z and Millennials). With its emphasis on creative, short-form video content, it’s a great platform to showcase products in an engaging, entertaining way.
Why it’s great for Shopify stores:
- TikTok Shopping: This feature lets users purchase directly through TikTok by integrating your Shopify store with the platform.
- Virality: Content on TikTok can go viral more easily compared to other platforms, especially when you use trending sounds and hashtags.
- Influencer Marketing: Partnering with TikTok influencers who align with your brand can help you reach a broader audience quickly.
Tip: Create fun, authentic videos that showcase your products in real-life situations. Use popular trends, challenges, or create your own branded content to engage your audience.
4. Pinterest
Pinterest is an image-based platform that’s especially effective for promoting visual products like fashion, home decor, beauty, and lifestyle items. It serves as a visual discovery engine, and users often turn to Pinterest for inspiration before making purchase decisions.
Why it’s great for Shopify stores:
- Pinterest Shopping: Allows you to create shoppable pins, so users can purchase products directly from Pinterest.
- Highly Visual: Perfect for showcasing product images, infographics, or lifestyle shots that highlight your products.
- User Intent: People come to Pinterest to discover new ideas, so you’re marketing to users in the research phase, increasing the likelihood of conversion.
- Pinterest Ads: Target users based on their search queries, interests, or behaviors, which increases your chances of getting in front of the right audience.
Tip: Create visually compelling pins and organize them into boards to showcase your products and related content (e.g., “Spring Fashion Trends” or “DIY Home Decor”).
5. YouTube
YouTube is the second-largest search engine in the world, and with its vast audience, it can be an effective platform for driving traffic to your Shopify store. Video content on YouTube can help you build your brand, demonstrate your products, and engage with potential customers.
Why it’s great for Shopify stores:
- Video Product Demos: Create product tutorials, reviews, or unboxing videos that demonstrate the benefits of your products.
- YouTube Ads: Run video or display ads targeting specific audiences based on keywords, interests, demographics, or even specific YouTube channels.
- Affiliate Marketing: Collaborate with YouTubers who align with your brand to promote your products in exchange for a commission.
Tip: Optimize your videos with relevant keywords and links to your Shopify store in the video description, and consider collaborating with influencers to widen your reach.
6. Email Marketing Platforms (Klaviyo, Mailchimp, Omnisend)
Email marketing remains one of the most effective ways to nurture relationships with customers, increase repeat purchases, and reduce cart abandonment. With platforms like Klaviyo, Mailchimp, or Omnisend, you can automate and personalize emails to boost conversions.
Why it’s great for Shopify stores:
- Segmentation: Segment your customer base based on behavior, past purchases, or demographic data, allowing you to send personalized, relevant offers.
- Abandoned Cart Emails: Automated emails that remind customers of abandoned carts can be a highly effective way to drive conversions.
- Newsletters & Product Launches: Use email marketing to keep your customers engaged with product updates, promotions, and sales events.
Tip: Use personalized product recommendations and tailored email content to make your marketing more effective and drive repeat purchases.
7. Twitter
Although Twitter is less visual than Instagram or Pinterest, it’s still an essential platform for engaging with your audience and building your brand’s personality. It’s particularly effective for businesses looking to foster conversations, share news, or jump into trending topics.
Why it’s great for Shopify stores:
- Brand Voice: Use Twitter to establish your brand’s personality and engage in conversations with customers.
- Trending Topics: Participate in relevant hashtags and trending conversations to increase your visibility.
- Customer Service: Twitter is often used by customers for quick inquiries, so maintaining an active presence helps improve your customer service.
Tip: Use Twitter to engage in real-time conversations, share behind-the-scenes content, or promote flash sales and time-sensitive offers.
8. LinkedIn (for B2B)
If your Shopify store caters to other businesses (B2B), LinkedIn is the best platform for reaching decision-makers and professionals in your industry.
Why it’s great for Shopify stores:
- Networking: Use LinkedIn to build connections with industry professionals, suppliers, and potential partners.
- Content Sharing: Share your store’s updates, blog posts, or industry insights to establish your expertise and attract customers.
- LinkedIn Ads: Target professionals and decision-makers with sponsored content, in-mail campaigns, and display ads.
Tip: Post valuable, educational content relevant to your industry, and network with potential business clients to build long-term relationships.
9. Influencer Marketing Platforms (e.g., Upfluence, Influencity)
Partnering with influencers is one of the best ways to increase your store’s visibility, especially if your products appeal to niche markets. Influencer marketing platforms connect businesses with influencers who have a loyal, engaged following.
Why it’s great for Shopify stores:
- Targeted Reach: Influencers have highly engaged audiences that trust their recommendations, which can lead to high-quality traffic and conversions.
- Authentic Promotion: Influencers can provide authentic content that resonates with their followers, which is more effective than traditional ads.
- Content Creation: Influencers often create high-quality content, which you can repurpose for your marketing channels.
Tip: Look for influencers who align with your brand values and target audience. Offer them free products or commissions for each sale they generate.
Conclusion
Choosing the right platform to promote your Shopify store depends on your target audience, business model, and marketing goals. For broader reach and brand-building, platforms like Facebook, Instagram, and TikTok are highly effective. For more specific targeting or B2B, platforms like Google Ads, LinkedIn, and YouTube can help you reach the right people at the right time.
Consider a multi-channel approach to promote your store across various platforms, and test different strategies to find what works best for your business. Ultimately, the key to successful promotion lies in understanding your audience and using the platforms where they spend the most time.